NUTRACEUTICALS

Nutraceuticals

A nutraceutical or ‘bioceutical’ is a pharmaceutical alternative which claims physiological benefits. It exist in the same category as dietary supplements and food additives. Nutraceutical product is a food or fortified food product that not only supplements the diet but also assists in treating or preventing disease (apart from anemia), so provides medical benefits. Nutraceuticals may be used to improve health, delay the aging process, prevent chronic diseases, increase life expectancy, or support the structure or function of the body. Nutraceuticals is effective on hard curative disorders related to oxidative stress including allergy, alzheimer, cardiovascular, cancer, diabetes, eye, immune, inflammatory and Parkinson’s diseases as well as obesity.  Nutraceuticals are of nutritional supplements like a mineral, a vitamin, an amino acid, a medical herb or other botanical, a dietary substance for use by man to supplement the diet by increasing the total daily intake, or a concentrate, metabolite, constituent, extract, or combinations of these ingredients. Some popular nutraceuticals include ginseng, Echinacea, green tea, glucosamine, omega-3, lutein, folic acid, and cod liver oil.

Nutraceuticals Vs. Pharmaceuticals

In healthcare, a substance used in the treatment of disease is called as drug and generally it would be from synthetic source. Nutraceutical is a substance used to prevent disorders and generally referred as health products. Nutraceuticals can be from plant, animal and mineral source. License is needed from regulatory body for selling the pharmaceutical product (other than OTC products). No license is needed to sale the nutraceutical product. Pharmaceutical products can be purchased only by prescriptions (other than OTC products). No prescription is required for purchasing nutraceutical products. Stringent guidelines have to be followed for manufacturing the pharmaceutical product.

Market Segment

Nutraceutical products are mainly promoted and targeted for prevention of disease or avoid future consequences of diseases. For example, garlic tablets are mainly promoted to avoid risk of heart related problems. Nutraceutical products are targeted in different segments in healthcare market; it includes products for men‟s health, woman‟s health, energy products, weight management products, and disease preventive products. These segments are viewed as new and highly potential for nutraceutical products.

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